Poh Kong Jewellery

Poh kong Jewellery Sdn Bhd

   Established in 1976 with its first outlet in Petaling Jaya, Poh Kong continues to be at the forefront of the jewellery industry and enjoys tremendous growth. Being listed in Bursa Malaysia since 2004 has driven Poh Kong to even more success since its inception. Today, Poh Kong has its own manufacturing facility in Shah Alam and has reached 100th outlets marked in 2012, thus earning its position as Malaysia’s largest jewellery retail chain store.

     Poh Kong’s passion in the business and its dedication to providing fine jewellery of top-notch quality and international standards have always played a pivotal role. For quality assurance, Poh Kong ensures that stringent measures are constantly undertaken without compromising design excellence. That is why Poh Kong is a jewellery brand that is synonymous with superior quality and meticulous craftsmanship.

     Putting its knowledge and expertise in the jewellery business to good use, Poh Kong has several in-house brands under its belt, such as Tranz, Happy Love, Anggun and The Art of Auspicious Jewellery.

 

VALUE PROPOSITION

1. Poh Kong’s business principles are focused in the concept that the customer is in the centre of everything the     Company does via its professional sales team by offering excellent and personalised service in fulfilling customers’ satisfaction in the stores.

2. The demand for both gold jewellery and gold related products is subject to the volatility of gold prices. The profitability is susceptible to sharp fluctuations in gold prices between the time of purchases of gold and gold jewellery and its sales subsequently to consumers.

3. The Group has served their customers from all walks of life, and caters to various taste and preferences of different races in Malaysia by offering a comprehensive range of jewellery and exclusive designed products, and meeting the four core business principles of quality, value, trust and choice.